Top 10 Online Gambling Companies in the World: Key Trends Driving the Industry Forward

The global online gambling market size reached US$ 93.0 Billion in 2024. The industry is transforming significantly, based on technological innovation, changes in consumer preferences, and increasing emphasis on responsible practices of gambling. Technological advancements have led to the development of more immersive experiences, such as live dealer games and virtual sports betting, which are highly evocative of real-world settings. Smart technologies such as AI and machine learning allow for the personalization of gaming experiences, which helps improve player engagement by analyzing user behavior and preferences. For instance, in December 2024, NetBet announced the launch of Bet AI Assistant, the world’s first AI-driven betting assistant, for enhancing user experience.

As per IMARC analysis, Europe accounts for the largest market share in the global online gambling market. A majority of European countries have adopted a multi-licensing strategy, enabling organizations to offer online gambling services within their borders, subject to regulatory requirements. Moreover, in April 2024, 3 Oaks Gaming obtained a Class 2 Romania license from the National Gaming Office, enabling it to offer its games to Romanian licensed operators. In addition, favorable regulations are enabling access to new markets for online gambling operators. This drives competition, leading to innovation, better quality services, and increased consumer choice. For instance, in April 2024, the Swedish government proposed expanding and legally securing opportunities for betting companies and sports associations to share information in the case of a suspicion of sports result manipulation. These factors are further expected to positively impact the market growth. The Europe online gambling market accounted for US$ 40.3 Billion in 2023. The region is projected to exhibit a CAGR of 6.6% from 2024-2032.

The top companies in the online gambling market are introducing new games and betting options. These games are often designed to replicate the experience of playing in a physical casino, with advanced graphics and sound effects that create a realistic gaming experience and expand their consumer base. Additionally, numerous key players have implemented stringent gambling measures and are adopting new technology and innovation to enhance their products and services. Moreover, they are also expanding in new markets and are extensively investing in mobile gaming.

Learn about opportunities, challenges, and trends in the global Online Gambling industry with IMARC’s market research report. Try a free sample today!

List of Top Companies Operating in the Global Online Gambling Market

1. Evoke plc (formerly 888 Holdings Plc) 

Establishment:	1997
Headquarters:	Gibraltar, British Overseas Territory
Website:	https://evokeplc.com/

Evoke plc is a global online gaming company that operates a number of popular online?gaming?brands, including 888casino, 888poker, 888sport, and Wink Bingo. The company is licensed and regulated in several jurisdictions, including the UK, Spain, Italy, and the US. The company's products and services are available in multiple languages and currencies, and it serves millions of customers around the world. The company also provides B2B services to other companies in the gaming industry, including software and technology solutions, marketing services, and payment processing services.

 2. Bet365 Group Ltd.

Establishment:	2000
Headquarters:	Staffordshire, England
Website:	https://www.bet365.com/

Bet365 Group Ltd is a global online gambling company, which offers a range of online gambling products, including sports betting, casino games, poker, and bingo. The company's sports betting platform covers a wide range of sports and events, with competitive odds and live streaming available for many matches and events. Bet365 is licensed and regulated in several jurisdictions, including the UK, Gibraltar, Malta, and Australia. The company operates in numerous countries around the world, serving millions of customers.

 

3. Betsson AB

Establishment:	1963
Headquarters:	Stockholm, Sweden
Website:	https://www.betssonab.com/

Betsson AB is an online gambling company that offers a range of online gambling products, including sports betting, casino games, poker, and bingo. The company is licensed and regulated in several jurisdictions, including the UK, Malta, Denmark, and Spain. It operates in numerous countries around the world, serving millions of customers. Betsson AB is committed to responsible gambling and has implemented a range of measures to promote safe and responsible gambling. This includes providing customers with tools and resources to help them manage their gambling behavior, as well as working with industry groups and regulators to develop and promote responsible gambling standards.

 

4. Cherry Spelgladje AB

Establishment:	1963
Headquarters:	Stockholm, Sweden
Website:	https://cherry.se/

Cherry AB is a Swedish gaming company that operates a number of gaming brands, including CherryCasino, EuroSlots, and SunnyPlayer. The company offers a range of online gaming products, such as casino games, sports betting, and lottery games. It is licensed and regulated in several jurisdictions, including Malta, the UK, and Curacao. It serves customers in various countries around the world.

 

5. Flutter Entertainment Plc

Establishment:	2016
Headquarters:	Dublin, Ireland
Website:	https://www.flutter.com/

Flutter Entertainment Plc is a global sports betting and gaming company that operates in several countries around the world, including the UK, Australia, and the US. The company offers a range of online and land-based sports betting, casino, and poker products through its various brands, including Paddy Power, Betfair, Sky Bet, and FanDuel. The company's sports betting platforms cover a wide range of sports and events, with competitive odds and live streaming available for many matches and events. Flutter is listed on the New York Stock Exchange and has a secondary listing on the London Stock Exchange. 

 

6. Entain PLC (GVC Holdings Plc)

Establishment:	2004
Headquarters:	Douglas, Isle of Man
Website:	https://entaingroup.com/

Entain PLC (Entain), formerly GVC Holdings, is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. In December 2020 we rebranded our Group from GVC Holdings, to reflect our ambition to be the world-leader in sports betting and gaming entertainment. The Group owns a comprehensive portfolio of established brands such as sports brands  (bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet) and games brands (Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino).

 

7. Intralot S.A.

Establishment:	1992
Headquarters:	Athens, Greece
Website:	https://www.intralot.com/

Intralot S.A. is a leading global gaming and sports betting company that provides a wide range of gaming solutions, including lottery systems, sports betting platforms, and online gaming products. The company operates in over 40 countries around the world and has partnerships with some of the largest gaming operators and lotteries in the industry. The company's products and services are designed to provide customers with a seamless and immersive gaming experience, with a focus on innovation, reliability, and security.

 

8. Kindred Group Plc

Establishment:	1997
Headquarters:	Sliema, Malta
Website:	https://www.kindredgroup.com/

Kindred Group Plc is a leading online gambling company operating several online gambling brands, including Unibet, Maria Casino, 32Red, and Bingo.com. It offers a range of online gambling products and services, including sports betting, casino games, poker, and bingo. The company's products are designed to provide customers with a safe, reliable, and enjoyable gambling experience, with a focus on innovation and customer satisfaction. Kindred Group is a responsible gambling platform and has implemented a range of measures to promote safe and responsible gambling. This includes providing customers with tools and resources to help them manage their gambling behavior, as well as working with industry groups and regulators to develop and promote responsible gambling standards.

 

9. LeoVegas Mobile Gaming Group

Establishment:	2011
Headquarters:	Stockholm County
Website:	https://leovegasgroup.com/

LeoVegas Mobile Gaming Group is a leading online mobile gaming company that operates several online gaming brands, including LeoVegas, Royal Panda, and BetUK. It offers a range of online gaming products and services, including sports betting, casino games, and live dealer games. The company's products are designed to provide customers with a seamless and immersive gaming experience, with a focus on mobile gaming and innovation.

 

10. MGM Resorts International

Establishment:	2000
Headquarters:	Las Vegas, Nevada
Website:	https://www.mgmresorts.com/en.html

MGM Resorts International is a global entertainment company that operates resorts and casinos in several countries, including the United States, China, and Japan. The company offers a range of entertainment and hospitality services, including gaming, hotel accommodations, dining, and entertainment. Its properties feature a variety of amenities, including luxury hotel rooms, world-class restaurants, spas, and retail shopping. Primarily a land-based operator, MGM has a growing online presence through BetMGM, its online gaming brand.

Key Trends Driving the Online Gambling Industry

• Growth of Mobile Gambling and Live Betting: One of the biggest trends in the online gambling market has been the shift to mobile platforms, where a significant portion of its revenues come from mobile gambling. Because it is easy and convenient, the apps have brought aboard a wider demographic to play, including younger groups and first-time online gamblers. Live betting, especially in sports, is also gaining popularity, as it lets users place bets in real-time, thus enhancing the thrill and immediacy of the experience. As internet connectivity improves around the world and smartphones become more affordable, these trends are likely to gain even more momentum in the industry.
• Technological Advancements: New cutting-edge technologies are reshaping the online gambling market to make it more engaging, efficient, and user-friendly. AI and machine learning are being used to suggest personalized games and improve support services to enhance player engagement and satisfaction. Blockchain technology also finds its use in promoting transparency and security in the process of transactions, which were one of the major issues players had with fairness and privacy. Virtual reality (VR) and augmented reality (AR) are also gaining prominence with VR casinos offering lifelike gaming environments where one can interact with others in real-time. These innovations are not only enriching the user experience but also helping operators to differentiate themselves from others in an increasingly competitive market.

Challenges and Market Opportunities:

• Challenges: The online gambling industry faces significant challenges, including the rise of black market gambling. In Britain, the black market size is estimated at £2.7 billion in staking terms, accounting for approximately 2.1% of the British online gambling market. This underscores the need for effective regulatory measures to operators.
• Opportunities: Emerging markets with favorable legislation, the rise of eSports betting, and the integration of responsible gambling measures offer tremendous growth opportunities. Moreover, the adoption of AI-driven tools to detect and mitigate problem gambling can enhance the industry's reputation.

Future Outlook:

The future of the online gaming market is quite optimistic, looking forward to significant growth; this will be driven through technological advancement, regulatory change, and the globalizing of regulated markets. The industry is expected to reach US$ 172.8 billion by 2033, at a CAGR of 7.1% from 2025-2033. The adoption of cutting-edge technologies such as VR, AI, and blockchain will likely revolutionize the player experience, offering immersive and secure platforms. Mobile gaming and live dealer games will continue to expand rapidly, thus attracting the broader demographics of players with better market penetration. In addition, the relaxation of gaming laws by governments in Latin America and Asia Pacific, which are emerging regions, will provide new opportunities for market. Further, consistent growth will depend on managing innovation and strong responsible gaming measures to address problems that include gambling addiction and black markets.

About Author:

Aditi Kumar  Senior Content Writer at IMARC Services Private Limited Aditi is a content writer and editor at IMARC Services Private Limited with over two years of experience in market research, covering diverse sectors from information technology to healthcare, automotive, oil and gas, food and beverage, and electronics. She actively works on numerous predictive and exploratory research projects and has hands-on experience analyzing and writing about macro and micro markets. Besides writing, Aditi loves baking and reading novels.